Local 23, 37, 106, 119
Making a Difference Through The Union
The United Union of Roofers, Waterproofers and Allied Workers, based in Washington, D.C., has 22,000 members participating in nine regional district councils across the country. The union represents members who apply all types of roofing and waterproofing systems, including but not limited to: all low-sloped roofing systems (vegetative and solar photovoltaic roofs), structural waterproofing, steep-sloped roofing systems and air barrier applications.
Our Goal: Increase Job Application's & Get More Hires
Result: Massive Increase in Applications & New Hires
The Roofers Union saw a massive new stream of applications that they had not been able to achieve before. For many years application rates had been declining slowly as many of their traditional methods of recruiting were reaching less people.
However, with a new digital first recruitment plan with Digital Upgrade, they were able to see massive new growth and were able to reach new applicants that otherwise would never have been aware of the benefits and plans of joining the Roofer Union.